A positive attitude can be your worst enemy when you ignore these business reality checks.
Craig Stark's insight:
The soft business skills which rely on trust and emotion can easily get you into deep trouble fast.
Trusting that "The Universe" will be kind or that Karma will come around to "pay you back" for your startup "Social Change" values are nothing more than another shovel full of dirt to bury you.
On the positive side, heed these warnings and navigate carefully.