Startups may look to outsourcing for software development or other business services.
Understanding the upsides and pitfalls in the decision process will help.
Craig Stark's insight:
Outsourcing grunt work seems OK until you find the constant delays and rework are killing your GTM or Customer validation work.
Today, you can get a lot of services that are now specialized and customizable via platforms.
Don't go it alone - ask for help before you commit.