Co Innovation the new startup frontier?

"The best innovators allocate their innovation investments to the most relevant areas. They are better in capturing the noise in the business environment and read the innovation signals contained there. They perform better in translating these signals into insightful ideas. They find clever ways to co-innovate with the best and brightest outside the firm. And finally, they empower their innovators to grab the ideas and run with them."

 See more at: http://www.innovationexcellence.com/blog/2015/11/23/how-to-achieve-excellence-in-the-fuzzy-front-end-–-part-1/#sthash.quLhf3Zf.dpuf

Craig Stark's insight:
Startups have a great opportunity to quickly find new value linkages for existing companies. Co- innovation needs to be brought into the forefront and supported as a viable business development option.