Unata founder Chris Bryson identified the philosophy that he says contributes to the success of the company: applying a product mentality to everything.
Craig Stark's insight:
Startup Bootstrappers can benefit from "Productization" thinking and methodologies. Looking at each step and detail in building out a startup requires focus on "applied capabilities".
It sounds more difficult when you can't simply hire people to do everything in parallel that is required to deliver a WOW outcome.
Fortunately, there are a lot of resources to help "template" some of the steps along the way, minimizing those expenses bootstrappers can't afford.