Craig Stark's insight:
It should be clear that pushing technologies and product features to a deadpan market won't succeed.
However, a good example of short cycle entrepreneurship is to find gaps in the existing distribution channels of complimentary technology companies.
A few calls, meetings and PMF experiments can unlock value for a downline of existing customers.
Deals can be made to distribute, resell, repackage, license or acquire your new technology. This can be done in a much more linear fashion than trying to build an entire company to accomplish the same.
In IoT for example, this will be the only way to succeed as the entire premise is dependent on ecosystem partnerships.