Craig Stark's insight:
This is an excellent framework for a startup's top level strategy. By keeping focus on a new category allows for massive potential growth and uptake.
However, the path to chart this level of change is long and expensive for bootstrappers.
Evolving ecosystems around IoT for example, can provide for multiple entry points to develop new categories.
Market research may uncover potential partners, IP or other complimentary technologies that could speed up your time to MVP/ World domination.