Big Data as a Customer Strategy. Such a customer strategy is what is required to survive in the emerging competitive landscape.
Craig Stark's insight:
Fragmented Industries are ripe for disruption. Travel is currently a dog's breakfast of data silos and brand driven agendas which do little to solve for innate customer needs.
One of my projects aims to solve this and as long as CX is the driver, big data and AI can help develop a new platform for value forward innovation.