Suranga Chandratillake is back sharing his wisdom on why founders need to sell. Suranga is a GP at Balderton Capital, the founder and…
Craig Stark's insight:
We know that "Sales growth fixes everything" so having founder level sales skills are mandatory from first pitch to first hire and then first partner or investor.
Hiring a VP of sales won't solve for this requirement as the lead dog has to be on the founder team.
People are buying the core team based on sensibilities based on capability and enthusiasm long before the solution.
Many can create a sales strategy on paper and pray the message gets delivered, but sales is a process that has to be learned and practiced daily.
Where did you get your sales education? Do you need upgrading of your sales skills? Are training programs the answer?